In this modern age, there are more ways to make money; you just have to be resourceful and creative. Thanks to the internet, people have more options to pursue digital careers that are more flexible.
TikTok is one of the platforms you can earn from. But how can you make money on Tiktok in 2022? In this blog post, we will explore different ways how to make money on TikTok. Whether you are a creator looking for new monetization options or a brand looking to reach a new audience, we will share tips and tricks to maximize this platform. Keep reading to learn more.
What is TikTok?
Tiktok is one of the world’s most popular social media platforms and has over 1 billion active users. Tiktok is most popular with young people aged 16-24. In 2020, Tiktok was the most downloaded app in the world. You can now see how this platform can be a good source of revenue.
The platform is a hit because users can share short videos of themselves. There are many challenges for a user to join; for example, dance challenges, art challenges, glow-up challenges, and many others that have gone viral.
Tiktok has a unique feature that allows users to edit their videos with filters and special effects. The app also has a duet function that allows two people to film themselves singing or dancing together.
How to Make Money on TikTok
First, you have to gain more followers. This will help you establish and increase your brand’s reach and engagement.
Tips for Increasing Followers on TikTok
You can increase your followers by joining challenges and using hashtags.
Also, it is crucial to determine your niche. What kind of influencer do you want to be? A lifestyle influencer? Beauty? Comedic skits? Product reviews? Satisfying videos such as restocking of pantry or cleaning? Physical fitness? Health? Educational? Arts and Crafts? There are lots of options for you out there.
Once you have determined this, keeping your branding consistent throughout your posts would be helpful.
So, returning to the question of how to make money on Tiktok, we have listed below some ways how to earn:
Receive Virtual Gifts on TikTok
If you have at least 1000 followers, you can start going live and interacting with your followers or viewers who happen to come across your live session. Followers can send you virtual gifts that can be convertible to cash.
Make money on TikTok through Affiliate Marketing
Like other social media platforms, you can earn from TikTok through Affiliate marketing. Affiliate marketing is online marketing in which a business rewards an affiliate for each visitor or customer brought about by the affiliate’s own marketing efforts. It is a performance-based marketing strategy in which businesses see actual, tangible results for their investment. In simple terms, affiliate marketing is when you earn a commission by promoting someone else’s product.
You need to find a good affiliate program to join. Do your research and find one that suits your niche and the kind of audience you have. When you find one, your affiliated company will offer discounts that your audience can claim using your affiliate code. As explained, you will get commissions for every purchase made through you.
As influencers, you can attract sponsors by curating engaging posts. You can use humor to present a product or demonstrate how good the product is. Sponsorships are common among beauty influencers, and businesses hire them to promote their product. In the Philippines, the smallest earning can be around Php 5000 per campaign/ product. TikTok Ads
Like YouTube and Facebook, you can earn from ads on your posts. Sprout Social identified the two most popular types of TikTok ads: In-feed videos and Brand takeovers. If you are familiar with FYP or For You Pages, that is how In-feed videos work. If you are in the section of your TikTok app, you will see a For You page and the following page. You will default on the For You page upon opening the app. This is where your ads can appear. Influencers also use #fyp when posting. In the Brand takeover, your ad expands, covering the whole screen for a few seconds before it turns into an in-feed video.
Sell your products or promote your services.
Many users take the opportunity to promote and sell their products on TikTok. Examples are bakers recording their baking process, especially when designing their cakes. Those in the creative industry, such as graphic design, sewing, and jewelry crafting, also benefit from TikTok by getting more reach and conversion.
Earn from TikTok through TikTok Shop
Yes, you read that right! TikTok now has an option for business owners to do live selling. Live selling is an effective way to get customers to buy because seeing products being actually used appeals more than just still images. Customers/ viewers can also ask questions directly and get feedback easily during live selling. There are also some promotional gimmicks during live sessions wherein viewers can join games and win prizes. Customers can add to their cart and checkout their orders through the app. There are many promos, such as free delivery and other discounts.
Live selling is good for those who want to earn in the comfort of their homes. Full-time moms can benefit from this apart from other work from home jobs.
- Be a TikTok Creator Fund Member
TikTok creators can earn from their engagements. However, this is only open to creators in the US, UK, France, Germany, Spain, or Italy, per the TikTok website. TikTok considers the number of views, authenticity of views, level of engagement, and adherence to the Community Guidelines and Terms of Service. Memberships are only open to those with at least 10,000 followers and at least 100,000 views in the last 30 days.
As you observed, the number of followers, views, and engagement are crucial to monetizing your TikTok.
What types of videos are popular on Tiktok?
A few different types of videos tend to be popular on TikTok. These include lip-syncing videos, dance videos, comedy sketches, satisfying videos, and general creative content.
Lip-syncing videos are probably the most popular type of video on TikTok. In these videos, users lip-sync to popular songs or audio clips. Often, these videos are set up on a split screen so that users can see the original audio clip and the person lip-syncing to it.
Dance videos are also viral on TikTok. In these videos, users show off their dancing skills by choreographing routines to popular songs. These videos often feature multiple people dancing together, but there are also plenty of solo dancers.
Comedy sketches are another type of video that does well on TikTok. These videos can be anything from funny skits to spoofs of popular TV shows and movies; humor is always an ingredient in viral videos.
Finally, there is a catch-all category of “creative content.” This includes any video that does not necessarily fit into one of the other categories but is still entertaining or interesting to watch. Videos of pets, oddly relaxing videos of pantry restocking or car cleaning, product creation, and even stories from Reddit! Creative content can be anything from vlogs to challenges to short films.
Tips for making your videos popular on Tiktok
- You can start by following as many people as possible. The more people you follow, the more likely they will follow you back.
- Next, try to post interesting and engaging content that will get people’s attention. It is important to create content that is entertaining and engaging. People want to watch videos that are funny, informative, or both. As also discussed earlier, you can try those videos that go viral.
- Use hashtags and trending topics to help your videos get seen by more people.
- Interact with other users as much as possible. Comment on and like their videos, and share them with your friends. Do not also forget to reply to your commenters.
- Share your videos on other social media platforms, and encourage people to follow you on TikTok for more great content.
It is no secret that TikTok is one of the hottest social media platforms. With over 800 million active users, there is a lot of potential for making money on TikTok. Build your following and start exploring our list of how to make money on TikTok. From creating and selling products to becoming an influencer or partnering with brands, there are plenty of ways to cash in on your TikTok following.
And with tips on increasing your following and making trending videos on TikTok, you are now set to go viral and make money on TikTok! We hope to see you at our FYP!