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The 5 Best eCommerce Websites in 2023

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Looking for the best eCommerce websites to sell your products in 2023? Look no further! This blog post will explore the top e-commerce platforms that will help you boost sales and grow your business. We will also provide a guide on how to get you started on each platform.

The 5 best eCommerce websites to sell your products (2023)


Amazon is the world’s largest online marketplace, with over 310 million active users. And according to recent estimates, Amazon’s share of the US eCommerce market is now around 50%. As an Amazon seller, you have access to a huge audience of potential buyers. But with such a large and competitive marketplace, it can be difficult to know how to get started. Setting up an impressive seller profile would be a good start.

Your seller profile is the public face of your business on Amazon. It includes your business name, contact information, and a logo or image. You can also add a company description, return policy, and other important details.

The seller’s payment information is for them to get their sales on Amazon. You can choose to be paid via direct deposit or check. Further, Amazon withholds the appropriate amount of taxes from your earnings which is why you need to provide your tax information.

Finally, you will need to set up your shipping options. This includes choosing how you want to ship your products and setting up any discount shipping options you want to offer your customers. Consider what will be more convenient for your customers and would appear beneficial to them.

Listing products on Amazon

When listing products, find the category that best fits your product and click the “Sell Yours Here” button. From there, you will need to fill out basic information about your product, including the price, condition, and quantity. You will also need to upload at least one photo of your product. Once complete, hit the “Submit Listing” button, and your product will be live on Amazon!

Optimizing Your Product Listing

The first step is to make sure your product title is keyword-rich. This will help buyers find your listing when they search for a relevant keyword easier. You should also include key information about your product, such as size, color, or material.

The images should be high quality and show the product from multiple angles. It is best to show infographics or videos to demonstrate how the product works.

The product description should be clear and concise. It should highlight the features and benefits of your product and explain why it is better than similar products on the market.

Finally, you need to set a competitive price for your product. Use Amazon’s pricing tools to see what similar products are selling for, and price yours accordingly. You can also offer discounts or promotions to attract buyers.

Managing Orders

When you make a sale on Amazon, the order will be processed through their system and sent to you for fulfillment. You can either fulfill the order yourself or use Amazon Fulfillment to have them handle it for you. Either way, you’ll need to keep track of your orders and manage them in a way that ensures timely delivery and happy customers.

If you’re fulfilling the orders yourself, you’ll need to stay organized and on top of things. Keep track of what needs to be shipped out and when so that you can get it done promptly. Customers are more likely to be happy with their purchase if they receive it quickly, so make sure to prioritize shipping. It would be best if you also kept an eye on your inventory levels so that you don’t oversell an item and end up having to refund a customer.

On the other hand, if you are using Amazon Fulfillment, they will take care of most of the heavy lifting for you. They will pick, pack, and ship your orders and even handle customer service inquiries related to those orders. You will still need to keep an eye on things, though, as occasional issues may arise. And, of course, you’ll need to ensure that you’re sending new inventory to them regularly so they can continue fulfilling orders.

In either case, staying on top of your orders and ensuring they’re being fulfilled promptly and accurately is important.

Customer Service

Customer service is one of the most important aspects of selling on Amazon. If you provide great customer service, you will create happy customers who will come back to buy from you again and again. Here are some tips for providing great customer service:

By following these tips, you can provide great customer service that will create happy, loyal customers who will keep coming back to buy from you on Amazon!

Advertising Your Products

To reach the largest number of potential customers, you must create a well-rounded advertising campaign that includes both online and offline elements.

Online advertising can include things like:

Amazon Analytics and Reporting

Amazon analytics and reporting are key to understanding your product’s performance in the marketplace and where improvements can be made. There are a few different types of reports available on Amazon, each with its own unique insights.

Sales reports show you how many units of your product have sold over a certain period of time. This report can be filtered by date range, product, and sales channel.

Inventory reports help you keep track of your stock levels so you can avoid running out of products. This report includes information such as how much inventory you have on hand, how much inventory has been sold, and how much inventory is reserved for Amazon Prime members.

A/B Testing reports let you see which version of your listing performs better so you can make changes to improve your conversion rate. You can test things like price, photos, and descriptions to see which version results in more sales.

Search term reports show the keywords people use to find your product on Amazon. This report can help you optimize your listing for better search visibility.

Customer reviews are an important part of the Amazon buying experience. Review reports show you the number of reviews your product has and the average star rating. This report can help you identify any areas where customers are unsatisfied so you can improve.


Shopify is one of the most popular e-commerce platforms, and for a good reason. It is user-friendly, reliable, and has many features that will help you build a successful online store. These features include:

·        Logo maker

·        Business name generator

·        Slogan maker

·        Domain name generator

·        WHOIS domain lookup

·        Wholesale marketplace

·        Online video maker

·        Pay stub generator

·        QR code generator

·        Terms and conditions generator

·        Business card maker

·        Gift certificate template

·        Invoice generator

·        Purchase order template

·        Privacy policy generator

·        Shipping label template

·        Refund policy generator

·        Bill of lading template

·        Barcode generator

·        Image resizer

·        Business loan calculator

Shopify has a free trial of up to 14 days, so you can try it out before you commit to anything. However, you will need to pay after your trial ends; the pricing starts at $29 to $299. One of the perks of having Shopify is that security is good. Several themes are also available, which you can further customize according to your branding. Moreover, there is also a blog post feature that you can use to write about your niche. According to the Search Engine Journal, blogging can benefit your business because it can help bring traffic to your website, nurture and convert customers, keep them engaged, and foster higher demand for your products.

However, Shopify has costly add-ons and has added transaction fees. Customer support has been sub-par as well. However, if you are starting, it is the easiest platform you can use to sell products and even do dropshipping.

Lazada: Popular eCommerce Website in the Philippines

Lazada is an online marketplace that offers users a convenient and hassle-free shopping experience. It is the go-to platform for many shoppers in Southeast Asia, offering a wide range of products from fashion to electronics. Rocket Internet started the company in 2012 and has since expanded rapidly in the region. The company operates in Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam. It is committed to offering sellers and buyers a safe and secure platform, having strict guidelines that all sellers must adhere to maintain their site account.

To set up a Lazada seller account, you must install the app Lazada Seller Center. You can sell as an individual or corporation and must provide your mobile number and other account information. Requirements include a valid ID proving your Filipino citizenship, a Tax Identification Number (TIN), and an ID photo. Membership costs only Php 200.

Lazada gets 2% commission from every product sold, except if you are a LazMall seller. According to their website, the commission is calculated Item price multiplied by 0.02 commission VAT-inclusive. Learn more about their other fees at Lazada Seller Center.

They have agents who assist sellers who are beginners. They guide sellers on how to optimize their listings and how to gain more traffic in their shop.

Shopee: Leading eCommerce Website in the Philippines

Another popular eCommerce platform in Southeast Asia is Shopee. Its headquarters is in Singapore. Mike Zhao and Thomas Tang established the company in 2015 and expanded to Taiwan, Thailand, Vietnam, the Philippines, Indonesia, Malaysia, and Brazil. The company offers a buyers’ and sellers’ section on its website. Shopee also provides payment gateway services for sellers who wish to use them.

According to, Shopee had 74 million total visits in June 2022. So in terms of traffic, it had more visitors than Lazada (37.8 million visitors). So if you are looking for a platform to get more reach, then Shopee might be your best option. However, since it has more reach, competition can also be greater. It would be best to optimize your product listing by putting in keywords people are searching for. Use excellent quality photos that clearly show the products. Do not forget to add product details that are essential for customers.

Sign up on or install a Shopee app to set up a seller account. Log in to Shopee Seller Center and go to the Shop Setting to complete your seller information. Input your shop name (check out Shopee’s shop naming guidelines. You will also need to put a shop description (use keywords that you think customers use when searching for products you sell). Your address (along with your mobile number) is one of the most important pieces of information because this is how the courier service provider will pick up your products. 

Shopee also gets a commission depending on the items sold:



If you are creative and make handicrafts, Etsy might be the best place to sell your masterpieces. Etsy is an online marketplace that allows people to sell handmade or vintage items and art and craft supplies. These items can be either new or used. Etsy has been growing in popularity recently, with more and more people using it to sell their wares.

Like the other eCommerce websites, you shall provide requirements to verify your authenticity, including your bank details and address, for shipping purposes. However, you should consider Etsy’s fees. Hootsuite provides detailed information about this- the listing fee is at $0.20, 6.5% of each item sold, etc. 


If you are looking for the best eCommerce websites to sell your goods, start exploring Shopify, Amazon, Lazada, Shopee, and Etsy. These websites have sure traffic and could open big business opportunities for you. Just make sure to take note of the guide and the tips we provided so you will not have trouble setting up your online shop. Always read the terms and agreements carefully and learn from people who have already experienced selling on the said platforms. Market your online shops through creative gimmicks and promos and always keep the interest of your customers in mind. You can increase your presence by posting and creating ads on social media platforms that are best for business.

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